Privacy Policy

13 February 2026

Introduction

Endurance Limits ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy sets out how we collect, use, and protect information about you when you use our website endurancelimits.co.uk (the "Site").

It explains:

  • The types of personal information we collect;

  • How and why we use that information;

  • How we store and protect it;

  • Your rights under UK data protection law;

  • How to contact us about your data

We act as the Data Controller of the personal data you provide us. This means we determine the purposes and means of processing your personal data.

If you have any questions about this policy or your rights, please contact us using the details at the end of this document.

Information We Collect

We collect and process the following types of personal data:

Information you provide directly

  • Name

  • Any other information you choose to submit through our contact or enquiry forms

Information Collected Automatically

As our Site is hosted via a web-builder, cookies and similar technologies may automatically collect limited technical information, such as:

  • Device type, operating system, and browser type;

  • Usage data such as pages viewed, time spent, and referral sources

We do not use this information to personally identify you. It is primarily collected by the web-builder to ensure the proper functioning of the Site and for analytics purposes (where you have consented).

How We Use Your Information

We process personal data only where lawful under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We use your data for the following purposes:

  • To respond to enquiries - when you complete our contact form - Legal Basis: Consent (You choose to submit your details)

  • To provide information about our expeditions - including following up on enquiries to see if we can support your adventure goals - Legal Basis: Legitimate interest (to develop our expeditions and support adventure enthusiasts while respecting your rights).

  • To maintain and improve our website - via the web-builder's cookies and analytics - Legal Basis: Consent (for analytics)

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Cookies & Tracking Technologies

Our Site uses cookies and similar technologies via the web-builder.

  • Essential cookies: These are necessary for the operation of the Site and cannot be switched off.

  • Analytics & performance cookies: These help us understand how visitors use our Site, so we can improve user experience. These only run where you have given explicit consent.

When you visit our Site, you will see a cookie banner. You can accept, reject, or manage preferences. You can also adjust cookie settings in your browser at any time.

Data Retention

We only keep your personal data for as long as is necessary for the purposes for which it was collected, including:

  • Enquiries: We retain data for up to 2 years after last contact, unless you request deletion sooner.

  • Cookies/analytics data: Retained according to the web-builder's cookie retention policies.

When data is no longer required, it is securely deleted.

Data Security

We take appropriate technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, alteration, or disclosure.

While no method of transmission over the internet is entirely secure, we work to ensure your data is protected to the standards required by UK law.

Your Rights Under UK GDPR

You have the following rights with respect to your personal data:

  • Right of access - to request a copy of the information we hold about you.

  • Right of rectification - to correct inaccurate or incomplete data.

  • Right to erasure - to request deletion of your data where there is no lawful reason for us to continue processing it.

  • Right to restrict processing - to limit how your data is used in certain circumstances.

  • Right to data portability - to request your data in a structured, commonly used format.

  • Right to object - to object to processing based on legitimate interests (including direct marketing)

  • Right to withdraw consent - where processing is based on consent, you can withdraw it at any time.

Sharing of Data

We do not share your personal data with third parties, except:

  • To comply with legal or regulatory obligations

  • To service providers such as the web-builder, who host our website and process limited technical data on our behalf under strict contractual terms.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The latest version will always be available on this page and will be marked with the "Last Updated" date.